Immersive 3D

The headset went on - and suddenly, he was inside a story we’d just filmed.

Remember when hardly anyone had a mobile phone?

Last week, we received one of the UK’s first immersive 3D video systems - the URSA Cine Immersive Camera.

Created by Blackmagic and Apple and, it’s built to produce content with incredible detail and clarity, designed to be fully experienced through the Apple Vision Pro headset (being put to the test below by Hamish Kilburn)

“Not here yet,” Mark had been saying for months.
Then, last Friday: “It’s here!”

My long-time video partner Mark Popple - who (as well as the 100+ short films he’s collaborated on with me) works with major Hollywood studios including Marvel - has spent the past year with his Immersive Pixel team exploring this new medium.

I love telling stories - through stills, video, podcasts… and now, with this technology, we have another way to create content that connects.

Immersive 3D isn’t for everyone. But for live events, product reveals, or high-impact storytelling, it opens a new dimension.

If you have an audience that’s ready for the experience, let’s talk.