My continuing collaboration with this family-owned homeware brand began in 2000, and we get together throughout each year to shoot the next season’s collection.

I work closely with CEO Jamie Graham, and over hundreds of shooting days we’ve developed our own ritual: at the end of every project, we look at each other and say, “That’s our best shoot yet!” And we mean it, because we keep pushing each other forward. I’ve always believed you’re only as good as your last piece of work, so make it your best.