design storytelling: visual narratives for luxury brands
At Studio Mel Yates, we don’t just create beautiful images.
Collaboration with established and emerging brands is grounded in craft, clarity and long-term vision.
Considered storytelling gives a brand lasting presence.
Across stills, motion and immersive media, we shape visual systems with a coherent and enduring design language that connect with and inspire your audience - wherever your brand is experienced.
Design & Interiors
Imagery shaped by design intent - proportion, materiality and atmosphere, from private residences to global public spaces.
Working closely with the creative teams behind each project, we begin with intent, creating visual systems that reveal and celebrate the work with clarity and precision.
The result is a cohesive visual presence that builds trust wherever it is seen.
HOSPITALITY & TRAVEL
For hotels and travel brands, visual consistency is part of the guest experience.
We work calmly and discreetly within live environments, creating stills and motion that feel natural, refined and quietly aspirational.
Each project strengthens your brand story across campaigns, digital and editorial - working in harmony with operational teams and without disrupting the rhythm of the space.
VINYARDS + DISTILLERIES
For vineyards and distilleries, brand stories are shaped by heritage, craft and landscape.
We create stills and motion that balance authenticity with discernment, honouring provenance without overstating it.
From campaigns to long-term content libraries, we produce connected visual assets that support confident communication with a global audience.
One philosophy: clarity, craft and permanence.
ONE CONNECTED VISION.
STILLS + MOTION
Mel started in stills. In 2010, he was commissioned to direct his first film. More than 200 short films later, photography and motion are developed together from day one. That means a single visual language, consistent across every frame, format, and channel.
APPLE IMMERSIVE 3D
Immersive content that allows audiences to experience space and design with clarity, used selectively to enhance understanding and engagement.
PODCASTS
Thoughtful audio storytelling that adds depth and perspective, extending your narrative beyond imagery while remaining aligned with your brand voice.
FEATURED
Mandarin oriental, vienna
Photographed and filmed in collaboration with its designers, Goddard Littlefair, who reinterpreted a historic courthouse in the heart of the city as a distinctive luxury hotel.
“We commissioned Mel to shoot for one of our clients. The images were picked up by multiple global outlets.
Independent PR analysis showed this single shoot generated for that client over £3 million in earned media value.”
Rachel Parkes, PR Consultant
