Yin and Yang in Vienna

An idea without delivery remains just an idea.

This week I returned to Vienna for a shoot at the Mandarin Oriental hotel, working with Goddard Littlefair - Martin Goddard and Jo Littlefair.

It’s always a pleasure spending time with them, and studying and capturing their work. Their every design decision is steeped in meaning, and this project continues to surprise and educate me.

Housed within a historic building, Goddard Littlefair have created a genuine sense of joy and celebration - from the champagne-bubble-inspired entrance through to every surface, texture, piece of furniture and fitting. All bespoke. All original. All created specifically for this project.

They’re not just exceptional visual storytellers - they’re equally rigorous about delivery.

Concepts can be rendered beautifully. But they’re still concepts.
These ideas haven’t simply been imagined or visualised - they’ve been realised.

On budget, on time, beautifully made, and robust enough to withstand constant use within a public environment.

That balance - concept and execution - is the 'yin and yang' of commercial creativity.

It’s never one without the other.